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GM Command Center
Tuesday, April 21 · Showing 12 active accounts
Synced 4 min ago
Active Clients
12
+2 QoQ
Active Projects
18
+5 QoQ
Pipeline Value
¥8.5M
+18%
Win Rate
47%
+6 pts
Avg. Cycle Time
1.2 d
−3.8 d
Relationship Health
82
+4
Opportunities· 5 surfaced
Key Person MoveHigh
Dior
New CMO appointed at Dior — Sophie Laurent
Previously at Celine. Strong relationship with Account Lead Mei Zhang.
¥3.2M potential
White SpaceHigh
Louis Vuitton
LV Beauty launching APAC — no incumbent agency
Category match with our Dior Beauty case study.
¥2.4M potential
Move-AcrossMedium
Celine
Ex-Hermès producer joined Celine creative team
Worked with us on 3 Hermès campaigns. Warm relationship.
¥1.1M potential
Cross-SellHigh
Dior
Dior Beauty open RFP — fragrance launch
Existing Dior Fashion relationship gives inside track.
¥1.8M potential
RenewalMedium
Dior
Annual retainer up for review in 6 weeks
Health score 88. NPS from key contacts: 9.
¥4.2M renewal
Risks· 2 flagged
CriticalDior
Key contact (Brand Director) rumored to leave
LinkedIn signal: profile updated, recruiter activity detected.
¥4.2M retainer at risk
HighFendi
Engagement drop — no contact in 38 days
Health score dropped from 78 → 61 over 90 days.
¥1.6M project at risk
| Brand | Category | Annual Value | Health | Trend | |
|---|---|---|---|---|---|
| Dior | Fashion | ¥4.2M | 88 | ||
Health score (12 mo) Decision chain CMO→Brand Director→Marketing Lead Sign-off: CMO. Influence: Brand Director. Category benchmark Top 18% vs. comparable Fashion accounts | |||||
| Louis Vuitton | Fashion | ¥3.1M | 82 | ||
| Celine | Fashion | ¥1.8M | 75 | ||
| Fendi | Fashion | ¥1.6M | 61 | ||
| Hermès | Leather | ¥2.8M | 90 | ||
| Chanel | Beauty | ¥2.2M | 84 | ||
| Gucci | Fashion | ¥1.9M | 70 | ||
| Prada | Fashion | ¥1.4M | 68 | ||