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Currently working on: Dior — Q2 Brand Campaign 2026
Project Log
- Apr 18Brief
Client kickoff — Dior Q2 Brand Campaign
Aligned on creative direction: 'Quiet Luxury, Loud Voice'. Tone: confident, restrained.
- Apr 15Meeting
Internal creative review
3 concepts shortlisted. Producer confirmed shoot window May 6–8.
- Apr 12Decision
Lead photographer confirmed
Booked Sølve Sundsbø for editorial. Contracts out.
- Apr 09Note
Reference deck shared with client
Mood references received positive feedback. Minor pushback on color palette.
- Apr 04Brief
RFP awarded — Dior Q2 retainer extension
Scope: 1 hero film + 6 social cuts + 12 stills + EU/CN/JP localization.
Ready
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AdFlow read 5 log entries and inferred 6 deliverables with owners and deadlines.